Final Logo
My Process
My first step in creating this logo was to use the pen tool to create both the letter forms as well as the heart. However this process turned out to be way too time consuming and the outlines were not percise. I then looked up online to see which typeface the logo was and it was a form of American Typewriter. However the font was too altered in the logo to re create.
I then decided to use simple shapes such as circles and rectangles to create the font as well as the heart. The edges were much more accurate this way. I used the actual logo in the back layer while creating my design. I used a bright color to be able to distinguish my design from the real
one.
To create the Copyright symbol at the bottom, I used the a simple circle. Then I used the type Apple Symbols which was almost the exact R used. However I had to create outlines to alter it slightly.
Information on the logo.
The I Love NY Logo was designed in 1977 by Milton Glaser. The initial type was American typewriter, however within the creation of the logo it was altered greatly. The logo was created for a marketing campaign for the state of New York. An interesting fact is that Glaser created the logo pro-bono and was expecting the campaign to be short term; however now the logo is a world wide known trade mark.
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